Mitchell, Vincent Wayne , Makri, Aikaterini, Schlegelmilch, Bodo B., Blaha, Patrick. 2019. MICE Event Value Measurement. Advances in Hospitality and Tourism Marketing and Management Conference, Portsmouth, United Kingdom, 09.07-12.07.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | MICE Event Value Measurement |
| Event | Advances in Hospitality and Tourism Marketing and Management Conference |
| Year | 2019 |
| Date | 09.07-12.07 |
| Country | United Kingdom |
| Location | Portsmouth |
Associations
- People
- Makri, Aikaterini (Details)
- Schlegelmilch, Bodo B. (Details)
- Blaha, Patrick (Former researcher)
- External
- Mitchell, Vincent Wayne (The University of Sydeny Business School, Australia)
- Organization
- Institute for International Marketing Management IN (Details)