Einwiller, Sabine, Weitzl, Wolfgang, Seiffert-Brockmann, Jens. 2019. Effectiveness of Native Advertisement Content. 24th International Conference on Corporate and Marketing Communications, Tel Aviv, Israel, 29.04.-30.04.
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Status of publication | Published |
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Affiliation | External |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Effectiveness of Native Advertisement Content |
Event | 24th International Conference on Corporate and Marketing Communications |
Year | 2019 |
Date | 29.04.-30.04. |
Country | Israel |
Location | Tel Aviv |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Seiffert-Brockmann, Jens (University of Vienna, Austria)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)