Einwiller, Sabine, Weitzl, Wolfgang, Seiffert-Brockmann, Jens. 2019. Effectiveness of Native Advertisement Content. 24th International Conference on Corporate and Marketing Communications, Tel Aviv, Israel, 29.04.-30.04.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Effectiveness of Native Advertisement Content |
| Event | 24th International Conference on Corporate and Marketing Communications |
| Year | 2019 |
| Date | 29.04.-30.04. |
| Country | Israel |
| Location | Tel Aviv |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Seiffert-Brockmann, Jens (University of Vienna, Austria)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)