Quotation Einwiller, Sabine, Weitzl, Wolfgang, Seiffert-Brockmann, Jens. 2019. Effectiveness of Native Advertisement Content. 24th International Conference on Corporate and Marketing Communications, Tel Aviv, Israel, 29.04.-30.04.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Effectiveness of Native Advertisement Content
Event 24th International Conference on Corporate and Marketing Communications
Year 2019
Date 29.04.-30.04.
Country Israel
Location Tel Aviv

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Einwiller, Sabine (University of Vienna, Austria)
Seiffert-Brockmann, Jens (University of Vienna, Austria)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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