Weitzl, Wolfgang, Einwiller, Sabine, Seiffert-Brockmann, Jens. 2019. „(Un-)Verantwortliche Werbung? Reaktion von RezipientInnen auf Sponsorship-Disclosures und Native Advertising Inhalte. Kommunikationswissenschaftliche Tage, Wien, Österreich, 25.4.-27.4.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | German |
| Title | „(Un-)Verantwortliche Werbung? Reaktion von RezipientInnen auf Sponsorship-Disclosures und Native Advertising Inhalte |
| Event | Kommunikationswissenschaftliche Tage |
| Year | 2019 |
| Date | 25.4.-27.4. |
| Country | Austria |
| Location | Wien |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Seiffert-Brockmann, Jens (University of Vienna, Austria)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)