Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2019. How can firms stop negative word-of-mouth? A typology of online complainants. 2019 AMS World Marketing Congress (AMSWMC22), Edinburgh, Großbritannien, 9.7.-12.-7.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | How can firms stop negative word-of-mouth? A typology of online complainants |
| Event | 2019 AMS World Marketing Congress (AMSWMC22) |
| Year | 2019 |
| Date | 9.7.-12.-7. |
| Country | United Kingdom |
| Location | Edinburgh |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Hutzinger, Clemens (Seeburg Castle University, Austria)
- Organization
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)