Quotation Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2019. How can firms stop negative word-of-mouth? A typology of online complainants. 2019 AMS World Marketing Congress (AMSWMC22), Edinburgh, Gro├čbritannien, 9.7.-12.-7.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title How can firms stop negative word-of-mouth? A typology of online complainants
Event 2019 AMS World Marketing Congress (AMSWMC22)
Year 2019
Date 9.7.-12.-7.
Country United Kingdom
Location Edinburgh

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Einwiller, Sabine (University of Vienna, Austria)
Hutzinger, Clemens (Seeburg Castle University, Austria)
Organization
Marketing DP (Details)
Research areas (├ľSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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