Quotation Seiffert-Brockmann, Jens, Weitzl, Wolfgang, Neureiter, Ariadne. 2019. Gamifying Public Relations: A new pathway towards stakeholder engagement. 69th Annual International Communication Association (ICA) Conference, Washington, DC, Vereinigte Staaten/USA, 24.05.-28.05.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Gamifying Public Relations: A new pathway towards stakeholder engagement
Event 69th Annual International Communication Association (ICA) Conference
Year 2019
Date 24.05.-28.05.
Country United States/USA
Location Washington, DC

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Neureiter, Ariadne (University of Vienna, Austria)
Seiffert-Brockmann, Jens (University of Vienna, Austria)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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