Seiffert-Brockmann, Jens, Weitzl, Wolfgang, Neureiter, Ariadne. 2019. Gamifying Public Relations: A new pathway towards stakeholder engagement. 69th Annual International Communication Association (ICA) Conference, Washington, DC, Vereinigte Staaten/USA, 24.05.-28.05.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Gamifying Public Relations: A new pathway towards stakeholder engagement |
| Event | 69th Annual International Communication Association (ICA) Conference |
| Year | 2019 |
| Date | 24.05.-28.05. |
| Country | United States/USA |
| Location | Washington, DC |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Neureiter, Ariadne (University of Vienna, Austria)
- Seiffert-Brockmann, Jens (University of Vienna, Austria)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)