Zins, Andreas, Lin, Shasha. 2014. From intended to projected destination image: the case of districts in China. 5th International Conference on Destination Branding and Marketing (DBM-V), Macao, China, 03.12.-05.12.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | From intended to projected destination image: the case of districts in China |
| Event | 5th International Conference on Destination Branding and Marketing (DBM-V) |
| Year | 2014 |
| Date | 03.12.-05.12. |
| Country | China |
| Location | Macao |
Associations
- People
- Zins, Andreas (Former researcher)
- External
- Lin, Shasha (MODUL University Vienna, Austria)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5312 Tourism research (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)