Zins, Andreas, Lin, Shasha. 2014. Where regional destination image positioning starts in China. 2014 Global Marketing Conference, Singapore, Singapore, 15.07.-18.07.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Where regional destination image positioning starts in China |
| Event | 2014 Global Marketing Conference |
| Year | 2014 |
| Date | 15.07.-18.07. |
| Country | Singapore |
| Location | Singapore |
Associations
- People
- Zins, Andreas (Former researcher)
- External
- Lin, Shasha (MODUL University Vienna, Austria)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5312 Tourism research (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)