Zins, Andreas, Gnoth, Jürgen. 2016. Adapting Service Bundles to Cultural Tourist Segments. 7th International Research Symposium in Service Management, Bangkok, Thailand, 02.08.-06.08.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Adapting Service Bundles to Cultural Tourist Segments |
| Event | 7th International Research Symposium in Service Management |
| Year | 2016 |
| Date | 02.08.-06.08. |
| Country | Thailand |
| Location | Bangkok |
Associations
- People
- Zins, Andreas (Former researcher)
- External
- Gnoth, Jürgen (University of Otago, New Zealand)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5312 Tourism research (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)