Zins, Andreas, Lin, Shasha. 2014. From intended to projected destination image: the case of districts in China. In Proceedings of the 5th International Conference on Destination Branding and Marketing (DBM-V), Hrsg. Dioko, L.A.N. 281-295. Macao: None.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | From intended to projected destination image: the case of districts in China |
| Title of whole publication | Proceedings of the 5th International Conference on Destination Branding and Marketing (DBM-V) |
| Editor | Dioko, L.A.N. |
| Page from | 281 |
| Page to | 295 |
| Location | Macao |
| Year | 2014 |
| ISBN | 978-99937-51-37-3 |
| Open Access | N |
Associations
- People
- Zins, Andreas (Former researcher)
- External
- Lin, Shasha (MODUL University Vienna, Austria)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5312 Tourism research (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)