Cerha, Cordula. 2012. Im Kopf des Konsumenten - von Neuromarktforschung und Neuromarketing. Regal, 02.04.12
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Magazine/newspaper article |
| Language | German |
| Title | Im Kopf des Konsumenten - von Neuromarktforschung und Neuromarketing |
| Title of journal | Regal |
| Year | 2012 |
| Date | April 2, 2012 |
Associations
- People
- Cerha, Cordula (Details)
- Organization
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5315 Commercial science (Details)
- 5320 Marketing (Details)