Leposky, T., Arslan, Ahmad , Dikova, Desislava. 2015. Determinants of Effective Services Marketing in Bottom of the Pyramid (BOP) Markets by the Multinational Enterprises.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Working/discussion paper, preprint |
| Language | English |
| Title | Determinants of Effective Services Marketing in Bottom of the Pyramid (BOP) Markets by the Multinational Enterprises |
| Year | 2015 |
Associations
- People
- Dikova, Desislava (Details)
- External
- Arslan, Ahmad (Edge Hill University, United Kingdom)
- Leposky, T. (University of Vaasa, Finland)
- Organization
- Competence Center for Emerging Markets and CEE WE (Details)
- Institute for International Business (Dikova) (Details)