Judt, Ewald. 2016. Besprechung von Patient Marke: Kunstfehler im Marke-ting, Haufe-Verlag, Freiburg 2016, von Wolfgang Frick. Transfer. Werbeforschung & Praxis, (3), 61-61.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book or article review |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Reviewed work | Patient Marke: Kunstfehler im Marke-ting, Haufe-Verlag, Freiburg 2016 |
| Reviewed work's auhtor | Wolfgang Frick |
| Issue | 3 |
| Year | 2016 |
| Page from | 61 |
| Page to | 61 |
Associations
- People
- Judt, Ewald (Details)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5305 Bank management (Details)
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5350 Innovation research (Details)