Kassemeier, Roland, Haumann, Till, Güntürkün, Baris Pascal, Wieseke, Jan. 2018. A Comparative View on Drivers and Consequences of Customer Satisfaction and Customer-Company Identification. In Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018, Hrsg. European Marketing Academy, 103-104. Glasgow: None.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | A Comparative View on Drivers and Consequences of Customer Satisfaction and Customer-Company Identification |
| Title of whole publication | Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018 |
| Editor | European Marketing Academy |
| Page from | 103 |
| Page to | 104 |
| Location | Glasgow |
| Year | 2018 |
| URL | http://www.emac-online.org/r/default.asp |
| Open Access | N |
Associations
- People
- Güntürkün, Baris Pascal (Details)
- External
- Haumann, Till (University of Bochum, Germany)
- Kassemeier, Roland (University of Bochum, Germany)
- Wieseke, Jan (University of Bochum, Germany)
- Organization
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5532 Applied psychology (Details)