Lettl, C., Schlegelmilch, B.B.. 1999. Research on Global Marketing and Information Technology: The State-of-the-Art. Proceedings of the European Academy of International Business, (CD-ROM format), Manchester, England, December 12-14
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Research on Global Marketing and Information Technology: The State-of-the-Art |
| Year | 1999 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)