Quotation Schanes, Karin, Stagl, Sigrid. 2019. Food waste fighters: What motivates people to engage in food sharing? Journal of Cleaner Production. 211 1491-1501.




Increasing concerns around food waste and the rise of emerging information and communication technologies such as web platforms and mobile applications have enabled the rise of local initiatives that collect, manage and share food surplus. However, while food sharing is often discussed as a potentially transformative mechanism for a less wasteful food system, empirical studies are still scarce and only few researchers have yet investigated the motivations of food sharing practitioners. Therefore, in this article, we explore people's underlying motivations to participate in food sharing and shed light on their individual goals. The study builds on in-depth interviews with Austrian members – so-called ‘foodsavers’ – of the initiative ‘foodsharing’, which collects food from a variety of food providers before it is thrown away or enters a 'waste' state and shares it for free with a diverse group regardless of their social status. The results show that members are motivated by: (i) Emotions and Morality, (ii) Identity and Sense of Community, (iii) Reward, (iv) Social influence and (v) Instrumentality. The category Instrumentality comprises different goals that have a strong motivating effect: Save food from being wasted, Food (re)distribution, Food surplus prevention and Reinvigorating a new consciousness around food.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Cleaner Production
Citation Index SCI
WU-Journal-Rating new FIN-A, INF-A, STRAT-B, WH-B
Language English
Title Food waste fighters: What motivates people to engage in food sharing?
Volume 211
Year 2019
Page from 1491
Page to 1501
Reviewed? Y
URL https://doi.org/10.1016/j.jclepro.2018.11.162
DOI https://doi.org/10.1016/j.jclepro.2018.11.162
Open Access N


Schanes, Karin (Former researcher)
Stagl, Sigrid (Details)
Institute for Ecological Economics IN (Details)
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