Spicko, Gerlinde, Thumser, Günter. 2018. Die Macht der Marke. Ernährung - Nutrition. 42 (03/04), 24-27.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | Ernährung - Nutrition |
Language | German |
Title | Die Macht der Marke |
Volume | 42 |
Number | 03/04 |
Year | 2018 |
Page from | 24 |
Page to | 27 |
URL | https://www.ernaehrung-nutrition.at/artikel/die-macht-der-marke/ |
DOI | na |
Open Access | N |
Associations
- People
- Spicko, Gerlinde (Details)
- External
- Thumser, Günter (Österreichischer Verband der Markenartikelindustrie, Austria)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)
- 5954 Knowledge management (Details)