Spicko, Gerlinde, Thumser, Günter. 2018. Die Macht der Marke. Ernährung - Nutrition. 42 (03/04), 24-27.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Ernährung - Nutrition |
| Language | German |
| Title | Die Macht der Marke |
| Volume | 42 |
| Number | 03/04 |
| Year | 2018 |
| Page from | 24 |
| Page to | 27 |
| URL | https://www.ernaehrung-nutrition.at/artikel/die-macht-der-marke/ |
| DOI | na |
| Open Access | N |
Associations
- People
- Spicko, Gerlinde (Details)
- External
- Thumser, Günter (Österreichischer Verband der Markenartikelindustrie, Austria)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)
- 5954 Knowledge management (Details)