Spicko, Gerlinde. 2018. Blickpunkt Marke - Achten Sie auf die Marke? Transfer. Werbeforschung & Praxis. 64 (3), 46-47.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Journal article
Journal	transfer - Zeitschrift für Kommunikation und Markenmanagement
WU-Journal-Rating new	MAR-D, STRAT-D
Language	German
Title	Blickpunkt Marke - Achten Sie auf die Marke?
Volume	64
Number	3
Year	2018
Page from	46
Page to	47
DOI	na
Open Access	N

Associations

People: Spicko, Gerlinde (Details)
Organization: Institute for Marketing and Consumer Research IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria'): 5320 Marketing (Details); 5338 Science of advertising (Details); 5954 Knowledge management (Details)

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