Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. Theory and Practice in Marketing (TPM), Los Angeles, Vereinigte Staaten/USA, 16.05-18.05.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. |
| Event | Theory and Practice in Marketing (TPM) |
| Year | 2018 |
| Date | 16.05-18.05. |
| Country | United States/USA |
| Location | Los Angeles |
Associations
- People
- Uhl, Christina (Former researcher)
- Abou Nabout, Nadia (Details)
- External
- Miller, Klaus (Universität Frankfurt, Austria)