Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. Theory and Practice in Marketing (TPM), Los Angeles, Vereinigte Staaten/USA, 16.05-18.05.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. |
Event | Theory and Practice in Marketing (TPM) |
Year | 2018 |
Date | 16.05-18.05. |
Country | United States/USA |
Location | Los Angeles |
Associations
- People
- Uhl, Christina (Former researcher)
- Abou Nabout, Nadia (Details)
- External
- Miller, Klaus (Universität Frankfurt, Austria)