Quotation Zniva, Robert, Lienbacher, Eva, Weber, Daniela. 2018. Revising the Influence of Aging on the Food Shopping Environment. Innovation in Aging. suppl (1), 329-330.




According to gerontological literature personal and environmental resources contribute to successful aging. The study at hand investigates this person-environment relationship in food retailing. Previous studies created a strong body of knowledge stating that the quality of life of older consumers can be additionally improved by adapting retail environments to personal needs. However, in practice few of these adapted retail concepts cater successfully to older consumers. Therefore, the research project aims to analyze this discrepancy between research results and their implementation in practice. We conducted two studies using a mixed methods design. The first qualitative study investigates the influence of social environments with different age structures on the food retail environment and vice versa. Using a case study design, we conducted 69 depth interviews and 50 observations of food shopping trips in three differently aged social environments (a retirement community, a college town, and a city) and analyzed data using content analysis. In the second quantitative study we investigated the influence of biological, psychological, and social aspects of aging on the perception of food retail environments investigating a sample of 913 younger and older consumers with a structural equation model. Our results show, in line with the SPOT approach in environmental gerontology, that functions of maintenance and support are getting more important when growing old. Furthermore, the need for adaptions is driven by health status and the experience of life events. Based on our results, retailers need to do less but more universally designed adaptions to address older consumers’ needs.


Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Innovation in Aging
Language English
Title Revising the Influence of Aging on the Food Shopping Environment
Volume suppl
Number 1
Year 2018
Page from 329
Page to 330
Reviewed? Y
DOI https://doi.org/10.1093/geroni/igy023.1206
Open Access N


Zniva, Robert (Details)
Lienbacher, Eva (Former researcher)
Weber, Daniela (Details)
Institute for Retailing & Data Science IN (Details)
Health Economics and Policy Group AB (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)
5418 Gerontology (Details)
5703 Demography (Details)
Google Scholar: Search