Quotation Ross, Jan-Michael, Fisch, Jan Hendrik. 2018. How to Launch Products in Uncertain Markets. MIT Sloan Management Review. 60 (1), 61-64.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal MIT Sloan Management Review
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, STRAT-C, WH-A
Language English
Title How to Launch Products in Uncertain Markets
Volume 60
Number 1
Year 2018
Page from 61
Page to 64
Reviewed? Y
DOI n.a.
Open Access N

Associations

People
Fisch, Jan Hendrik (Details)
External
Ross, Jan-Michael (Imperial College London, United Kingdom)
Organization
Global Business and Trade DP (Details)
International Business (Details)
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