Matrisciano, Sara. 2018. Play global name local – (why) is the museum MAMT speaking Neapolitan? Reflections on a glocal marketing strategy. International Conference Naming, Identity and Tourism , Potenza, Italien, 3.5.-5.5.
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Status of publication | Published |
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Affiliation | External |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Play global name local – (why) is the museum MAMT speaking Neapolitan? Reflections on a glocal marketing strategy |
Event | International Conference Naming, Identity and Tourism |
Year | 2018 |
Date | 3.5.-5.5. |
Country | Italy |
Location | Potenza |
URL | https://icosweb.net/drupal/node/105 |
Associations
- People
- Matrisciano, Sara (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 6612 Dialectology (Details)
- 6615 Romance studies (Details)
- 6623 Sociolinguistics (Details)