Matrisciano, Sara. 2018. Play global name local – (why) is the museum MAMT speaking Neapolitan? Reflections on a glocal marketing strategy. International Conference Naming, Identity and Tourism , Potenza, Italien, 3.5.-5.5.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Play global name local – (why) is the museum MAMT speaking Neapolitan? Reflections on a glocal marketing strategy |
| Event | International Conference Naming, Identity and Tourism |
| Year | 2018 |
| Date | 3.5.-5.5. |
| Country | Italy |
| Location | Potenza |
| URL | https://icosweb.net/drupal/node/105 |
Associations
- People
- Matrisciano-Mayerhofer, Sara (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 6612 Dialectology (Details)
- 6615 Romance studies (Details)
- 6623 Sociolinguistics (Details)