Quotation Schuh, Arnold. 2017. FDI in Central and Eastern Europe - The business perspective. In: Direktinvestitionen: Trends, Erklärungsfaktoren, Barrieren, Hrsg. Ernest Gnan und Ralf Kronberger, 263-271. Wien: facultas.




Foreign direct investors have experienced a roller-coaster ride since the political and economic opening of CEE. The euphoria of the first years was suddenly stopped by one of the worst recessions in history. These two phases shaped significantly the business model that MNCs have been following in their “going east”. While motives and entry strategies are still valid today, investment patterns vary by industry, company size, and time of entry. Current challenges for MNCs operating in CEE are seen in the rise of new investors from emerging markets, in pressures to move higher-value activities to the region and in the increasingly adversarial relationship between national governments and foreign multinationals.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language French
Title FDI in Central and Eastern Europe - The business perspective
Title of whole publication Direktinvestitionen: Trends, Erklärungsfaktoren, Barrieren
Editor Ernest Gnan und Ralf Kronberger
Page from 263
Page to 271
Location Wien
Publisher facultas
Year 2017
Reviewed? Y
URL https://www.oenb.at/dam/jcr:27aee5ef-35e1-44fd.../aussenwirtschaft_2016_2017.pdf
ISBN 978-3-7089-1574-6
Open Access N


Schuh, Arnold (Details)
Competence Center for Emerging Markets and CEE WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5307 Business and management economics (Details)
5320 Marketing (Details)
5333 Business management (Details)
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