Quotation Hartl, Barbara, Sabitzer, Thomas, Hofmann, Eva, Penz, Elfriede. 2018. “Sustainability is a nice bonus” the role of sustainability in carsharing from a consumer perspective. Journal of Cleaner Production. 202 88-100.




Carsharing has been discussed as one of the most prominent examples of the sharing economy. The worldwide growth of services whereby consumers share access to cars rather than owning a car themselves could be a sustainable solution to environmental problems. However, first research indicates that consumers' environmental concerns play a minor role for using a carsharing compared to financial considerations. Moreover, prior research on B2C carsharing services may not be applicable to P2P services. The current research addresses this gap by investigating the role of sustainability in B2C and P2P carsharing from consumers' perspective. By applying quantitative as well as qualitative methods three studies show that consumers’ image of carsharing is “greener” than owning a car and that environmental concerns play a role when consumers decide to use P2P service over B2C services. However, interviews with carsharing users indicate that the sustainable impact of carsharing is rather perceived as a positive side effect than a main argument for carsharing. This should be considered by policy makers and marketers when promoting carsharing because of sustainable benefits.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Cleaner Production
Citation Index SCI
WU-Journal-Rating new FIN-A, INF-A, STRAT-B, WH-B
Language English
Title “Sustainability is a nice bonus” the role of sustainability in carsharing from a consumer perspective
Volume 202
Year 2018
Page from 88
Page to 100
Reviewed? Y
DOI http://dx.doi.org/10.1016/j.jclepro.2018.08.138
Open Access Y
Open Access Link https://www.sciencedirect.com/science/article/pii/S095965261832482X


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Growth and Sustainability - In Contradiction or a Chance?
Hartl, Barbara (Details)
Sabitzer, Thomas (Former researcher)
Hofmann, Eva (Former researcher)
Penz, Elfriede (Details)
Institute for International Marketing Management IN (Details)
Competence Center for Empirical Research Methods WE (Details)
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