Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The “Browsing Basket”: Examining Internet Browsing and Purchasing Behavior Using Topic Models. Annual Conference of the European Marketing Academy (EMAC), Groningen, Niederlande, 28.05.-31.05.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | The “Browsing Basket”: Examining Internet Browsing and Purchasing Behavior Using Topic Models |
Event | Annual Conference of the European Marketing Academy (EMAC) |
Year | 2017 |
Date | 28.05.-31.05. |
Country | Netherlands |
Location | Groningen |
Associations
- People
- Schröder, Nadine (Details)
- Reutterer, Thomas (Details)
- External
- Falke, Andreas (Universität Regensburg, Germany)
- Hruschka, Harald (Universität Regensburg, Germany)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)