Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The “Browsing Basket”: Examining Internet Browsing and Purchasing Behavior Using Topic Models. Annual Conference of the European Marketing Academy (EMAC), Groningen, Niederlande, 28.05.-31.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The “Browsing Basket”: Examining Internet Browsing and Purchasing Behavior Using Topic Models |
| Event | Annual Conference of the European Marketing Academy (EMAC) |
| Year | 2017 |
| Date | 28.05.-31.05. |
| Country | Netherlands |
| Location | Groningen |
Associations
- People
- Schröder, Nadine (Details)
- Reutterer, Thomas (Details)
- External
- Falke, Andreas (Universität Regensburg, Germany)
- Hruschka, Harald (Universität Regensburg, Germany)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)