Quotation Fisch, Jan Hendrik, Herzog, Valerie. 2018. Limits to the battle on a dominant product standard. American Marketing Association Summer Academic Conference, Boston, Vereinigte Staaten/USA, 08.08.-12.08.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Limits to the battle on a dominant product standard
Event American Marketing Association Summer Academic Conference
Year 2018
Date 08.08.-12.08.
Country United States/USA
Location Boston

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People
Fisch, Jan Hendrik (Details)
Herzog, Valerie (Former researcher)
Organization
International Business (Details)
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