Makri, Aikaterini, Schlegelmilch, Bodo B., Papadas, Karolos-Konstantinos. 2018. Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand. In 2018 Global Marketing Conference at Tokyo Proceedings , Hrsg. Global Alliance of Marketing & Management Associations , 709-709. Tokyo, Japan: None.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand |
| Title of whole publication | 2018 Global Marketing Conference at Tokyo Proceedings |
| Editor | Global Alliance of Marketing & Management Associations |
| Page from | 709 |
| Page to | 709 |
| Location | Tokyo, Japan |
| Year | 2018 |
| Open Access | N |
Associations
- People
- Makri, Aikaterini (Details)
- Schlegelmilch, Bodo B. (Details)
- External
- Papadas, Karolos-Konstantinos (Coventry University, United Kingdom)
- Organization
- Institute for International Marketing Management IN (Details)