Kamleitner, Bernadette. 2017. The demise of boundaries: Brands in an age of transformations. European Association of Branded Good Manufacturers, Vienna, 06.10.17
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | English |
| Title | The demise of boundaries: Brands in an age of transformations |
| Event | European Association of Branded Good Manufacturers |
| Location | Vienna |
| Event country | Austria |
| Date | Oct. 6, 2017 |
Associations
- People
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Competence Center for Experimental Research WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)