Simbrunner, Philipp, Schlegelmilch, Bodo B. 2018. Applied behavioral economics: Moral cleansing and moral licensing in a marketing context. In 2018 Global Marketing Conference at Tokyo Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 10-10. Seoul: None.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Applied behavioral economics: Moral cleansing and moral licensing in a marketing context |
| Title of whole publication | 2018 Global Marketing Conference at Tokyo Proceedings |
| Editor | Global Alliance of Marketing & Management Associations |
| Page from | 10 |
| Page to | 10 |
| Location | Seoul |
| Year | 2018 |
| Open Access | N |
Associations
- People
- Simbrunner, Philipp (Details)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)