Simbrunner, Philipp, Schlegelmilch, Bodo B. 2018. Applied behavioral economics: Moral cleansing and moral licensing in a marketing context. Global Marketing Conference, Tokyo, Japan, 25.07-29.07.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Applied behavioral economics: Moral cleansing and moral licensing in a marketing context |
| Event | Global Marketing Conference |
| Year | 2018 |
| Date | 25.07-29.07 |
| Country | Japan |
| Location | Tokyo |
Associations
- People
- Simbrunner, Philipp (Details)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)