Makri, Aikaterini, Arslanagic-Kalajdzic, Maja, Kadic-Maglajlic, Selma, Schlegelmilch, Bodo B. 2018. From perceived advertisement value to word of mouth: The moderating role of users‘ dominance on Facebook advertising. 47th EMAC Conference, Glasgow, United Kingdom, 29.05-01.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | From perceived advertisement value to word of mouth: The moderating role of users‘ dominance on Facebook advertising |
| Event | 47th EMAC Conference |
| Year | 2018 |
| Date | 29.05-01.06 |
| Country | United Kingdom |
| Location | Glasgow |
Associations
- People
- Makri, Aikaterini (Details)
- Schlegelmilch, Bodo B. (Details)
- External
- Arslanagic-Kalajdzic, Maja (University of Sarajevo, Bosnia and Herzegowina)
- Kadic-Maglajlic, Selma (University of Sarajevo, Bosnia and Herzegowina)
- Organization
- Institute for International Marketing Management IN (Details)