Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Incidental Effect of Promotional Merchandise on Consumer Reactions to a Brand. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Poster presented at an academic conference or symposium |
| Language | English |
| Title | The Incidental Effect of Promotional Merchandise on Consumer Reactions to a Brand |
| Event | European Association for Consumer Research Conference (EACR) |
| Date | 21.06-23.06. |
| Location | Gent |
| Country | Belgium |
| Year | 2018 |
Associations
- People
- Marckhgott, Eva (Details)
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)