Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. 40th INFORMS Marketing Science Conference, Philadelphia, Vereinigte Staaten/USA, 14.06-16.06.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness |
| Event | 40th INFORMS Marketing Science Conference |
| Year | 2018 |
| Date | 14.06-16.06 |
| Country | United States/USA |
| Location | Philadelphia |
Associations
- People
- Uhl, Christina (Former researcher)
- Abou Nabout, Nadia (Details)
- External
- Miller, Klaus (Universität Frankfurt, Germany)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)