Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2018. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. EMAC 31st Doctoral Colloquium, Glasgow, Großbritannien, 27.05-29.05.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded |
Event | EMAC 31st Doctoral Colloquium |
Year | 2018 |
Date | 27.05-29.05. |
Country | United Kingdom |
Location | Glasgow |
Associations
- People
- Eichinger, Isabel (Details)
- Schreier, Martin (Details)
- External
- van Osselaer, Stijn M.J. (Cornell SC Johnson College of Business, United States/USA)
- Organization
- Institute for Marketing Management IN (Details)
- Competence Center for Empirical Research Methods WE (Details)