Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2018. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. EMAC 31st Doctoral Colloquium, Glasgow, Großbritannien, 27.05-29.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded |
| Event | EMAC 31st Doctoral Colloquium |
| Year | 2018 |
| Date | 27.05-29.05. |
| Country | United Kingdom |
| Location | Glasgow |
Associations
- People
- Eichinger, Isabel (Details)
- Schreier, Martin (Details)
- External
- van Osselaer, Stijn M.J. (Cornell SC Johnson College of Business, United States/USA)
- Organization
- Institute for Marketing Management IN (Details)
- Competence Center for Empirical Research Methods WE (Details)