Acar, Oguz A., Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2018. This product has been crowdfunded! The signal value of having succeeded in raising funds from the crowd. EMAC 47th Annual Conference, Glasgow, Großbritannien, 29.05.-01.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | This product has been crowdfunded! The signal value of having succeeded in raising funds from the crowd |
| Event | EMAC 47th Annual Conference |
| Year | 2018 |
| Date | 29.05.-01.06. |
| Country | United Kingdom |
| Location | Glasgow |
Associations
- People
- Schreier, Martin (Details)
- External
- Acar, Oguz A. (Cass Business School, United Kingdom)
- Dahl, Darren (UBC Sauder School of Business, Canada)
- Fuchs, Christoph (TUM School of Management, Germany)
- Organization
- Institute for Marketing Management IN (Details)
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5350 Innovation research (Details)