Weitzl, Wolfgang, Hutzinger, Clemens. 2018. Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations. In Proceedings of the 2018 EMAC Annual Conference, Hrsg. European Marketing Academy, 0-0. Glasgow, UK: None.
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Status of publication | Published |
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Affiliation | External |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations |
Title of whole publication | Proceedings of the 2018 EMAC Annual Conference |
Editor | European Marketing Academy |
Page from | 0 |
Page to | 0 |
Location | Glasgow, UK |
Year | 2018 |
Open Access | N |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Hutzinger, Clemens (Private University Seeburg Castle, Austria)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)