Weitzl, Wolfgang, Hutzinger, Clemens. 2018. Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations. In Proceedings of the 2018 EMAC Annual Conference, Hrsg. European Marketing Academy, 0-0. Glasgow, UK: None.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations |
| Title of whole publication | Proceedings of the 2018 EMAC Annual Conference |
| Editor | European Marketing Academy |
| Page from | 0 |
| Page to | 0 |
| Location | Glasgow, UK |
| Year | 2018 |
| Open Access | N |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Hutzinger, Clemens (Private University Seeburg Castle, Austria)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)