Starjournal Quotation Bennett, Daniel, Naqvi, Syed Ali Asjad, Schmidt, Wolf-Peter. 2018. Learning, Hygiene and Traditional Medicine. Economic Journal. 128 (612), 545-574.




Information provision is only an effective behaviour‐change strategy if the information is credible. A novel programme augments conventional hygiene instruction by showing participants everyday microbes under a microscope. Through a randomised evaluation in Pakistan, we show that this programme leads to meaningful hygiene and health improvements, while instruction alone does not. Traditional medicine, which offers an alternative disease model, may undermine learning by strengthening prior beliefs about hygiene. We show that believers in traditional medicine have smaller impacts, suggesting that traditional and modern medical beliefs are substitutes and that traditional medicine may exacerbate the infectious disease burden in this context.


Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Economic Journal
Citation Index SSCI
WU Journalrating 2009 A+
Starjournal Y
Language English
Title Learning, Hygiene and Traditional Medicine
Volume 128
Number 612
Year 2018
Page from 545
Page to 574
Reviewed? Y
Open Access N


Naqvi, Syed Ali Asjad (Details)
Bennett, Daniel (University of California, United States/USA)
Schmidt, Wolf-Peter (London School of Hygiene and Tropical Medicine, United Kingdom)
Institute for Ecological Economics IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
1133 Computer-aided simulation (Details)
2928 Environmental economics (Details)
5300 Economics (Details)
5323 Econometrics (Details)
5353 Environmental economics (Details)
5368 Sustainable development, sustainable economics (Details)
5924 Environmental economics (Details)
Google Scholar: Search