Moreau, C. Page, Franke, Nikolaus, von Hippel, Eric. 2018. The Paradigm Shift from Producer to Consumer Innovation: Implications for Consumer Research. In: Handbook of Research on New Product Development, Hrsg. Peter N. Golder and Debanjan Mitra, 81-99. Cheltenham Northhamptan: Edward Elgar Publishing.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | English |
Title | The Paradigm Shift from Producer to Consumer Innovation: Implications for Consumer Research |
Title of whole publication | Handbook of Research on New Product Development |
Editor | Peter N. Golder and Debanjan Mitra |
Page from | 81 |
Page to | 99 |
Location | Cheltenham Northhamptan |
Publisher | Edward Elgar Publishing |
Year | 2018 |
Reviewed? | Y |
Open Access | N |
Associations
- People
- Franke, Nikolaus (Details)
- External
- Moreau, C. Page (University of Wisconsin School of Business, United States/USA)
- von Hippel, Eric (MIT, United States/USA)
- Organization
- Institute for Entrepreneurship and Innovation IN (Details)
- Research Institute for Family Business FI (Details)
- WU Entrepreneurship Center WE (Details)
- Research Institute for Cryptoeconomics FI (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5350 Innovation research (Details)