Moreau, C. Page, Franke, Nikolaus, von Hippel, Eric. 2018. The Paradigm Shift from Producer to Consumer Innovation: Implications for Consumer Research. In: Handbook of Research on New Product Development, Hrsg. Peter N. Golder and Debanjan Mitra, 81-99. Cheltenham Northhamptan: Edward Elgar Publishing.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | The Paradigm Shift from Producer to Consumer Innovation: Implications for Consumer Research |
| Title of whole publication | Handbook of Research on New Product Development |
| Editor | Peter N. Golder and Debanjan Mitra |
| Page from | 81 |
| Page to | 99 |
| Location | Cheltenham Northhamptan |
| Publisher | Edward Elgar Publishing |
| Year | 2018 |
| Reviewed? | Y |
| Open Access | N |
Associations
- People
- Franke, Nikolaus (Details)
- External
- Moreau, C. Page (University of Wisconsin School of Business, United States/USA)
- von Hippel, Eric (MIT, United States/USA)
- Organization
- Institute for Entrepreneurship and Innovation IN (Details)
- Research Institute for Family Business FI (Details)
- WU Entrepreneurship Center WE (Details)
- Research Institute for Cryptoeconomics FI (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5350 Innovation research (Details)