Weitzl, Wolfgang, Hutzinger, Clemens. 2018. The aftermath of bad brand experiences: How webcare affects (un-)committed complainants' coping strategies. 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), Calabria, Italien, 03.09.-04.09.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | The aftermath of bad brand experiences: How webcare affects (un-)committed complainants' coping strategies |
| Event | 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) |
| Year | 2018 |
| Date | 03.09.-04.09. |
| Country | Italy |
| Location | Calabria |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Hutzinger, Clemens (Private University Seeburg Castle, Austria)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)