Quotation Weitzl, Wolfgang, Hutzinger, Clemens. 2018. The aftermath of bad brand experiences: How webcare affects (un-)committed complainants' coping strategies. 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), Calabria, Italien, 03.09.-04.09.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title The aftermath of bad brand experiences: How webcare affects (un-)committed complainants' coping strategies
Event 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR)
Year 2018
Date 03.09.-04.09.
Country Italy
Location Calabria

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Hutzinger, Clemens (Private University Seeburg Castle, Austria)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
Google Scholar: Search