Marckhgott, Eva. 2018. Dress to Impress - Multidimensionale Dynamiken der Verpackungswahrnehmung. Packaging Innovation Day, Oberwaltersdorf, 15.03.18
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | German |
| Title | Dress to Impress - Multidimensionale Dynamiken der Verpackungswahrnehmung |
| Event | Packaging Innovation Day |
| Location | Oberwaltersdorf |
| Event country | Austria |
| Date | March 15, 2018 |
Associations
- Projects
- Packaging
- People
- Marckhgott, Eva (Former researcher)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)