Quotation Grad, Tom, Garaus, Christian, Lettl, Christopher. 2018. Crowd judge’s knowledge and evaluation validity in new product idea screening. American Marketing Association Winter Conference, New Orleans, Vereinigte Staaten/USA, 23.02.-25.02.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Crowd judge’s knowledge and evaluation validity in new product idea screening
Event American Marketing Association Winter Conference
Year 2018
Date 23.02.-25.02.
Country United States/USA
Location New Orleans

Associations

Projects
Exploring Crowd Evaluations
People
Grad, Tom (Former researcher)
Garaus, Christian (Details)
Lettl, Christopher (Details)
Organization
Strategy, Technology and Organization IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5324 Organizational research (Details)
5333 Business management (Details)
5350 Innovation research (Details)
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