Nindl, Fabian, Cerha, Cordula, Schnedlitz, Peter. 2018. Game, Set, Sale! The Impact of Involvement on Customer Journeys in Sports Retailing. 2018 AMA Winter Academic Conference, New Orleans, Vereinigte Staaten/USA, 22.02-25.02.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Game, Set, Sale! The Impact of Involvement on Customer Journeys in Sports Retailing. |
| Event | 2018 AMA Winter Academic Conference |
| Year | 2018 |
| Date | 22.02-25.02 |
| Country | United States/USA |
| Location | New Orleans |
Associations
- People
- Nindl, Fabian (Details)
- Cerha, Cordula (Details)
- Schnedlitz, Peter (Former researcher)
- Organization
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5315 Commercial science (Details)
- 5320 Marketing (Details)