Nindl, Fabian, Cerha, Cordula, Schnedlitz, Peter. 2018. Game, Set, Sale! The Impact of Involvement on Customer Journeys in Sports Retailing. 2018 AMA Winter Academic Conference, New Orleans, Vereinigte Staaten/USA, 22.02-25.02.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Game, Set, Sale! The Impact of Involvement on Customer Journeys in Sports Retailing. |
Event | 2018 AMA Winter Academic Conference |
Year | 2018 |
Date | 22.02-25.02 |
Country | United States/USA |
Location | New Orleans |
Associations
- People
- Nindl, Fabian (Details)
- Cerha, Cordula (Details)
- Schnedlitz, Peter (Details)
- Organization
- Institute for Retailing & Data Science IN (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5315 Commercial science (Details)
- 5320 Marketing (Details)