Marckhgott, Eva. 2018. Besprechung von Preismanagement: Strategie, Analyse, Entscheidung, Umsetzung, von Hermann Simon, Martin Fassnacht. Transfer. Werbeforschung & Praxis, 64 (1), 65-65.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Book or article review
Journal	transfer - Zeitschrift für Kommunikation und Markenmanagement
WU-Journal-Rating new	MAR-D, STRAT-D
Language	German
Reviewed work	Preismanagement: Strategie, Analyse, Entscheidung, Umsetzung
Reviewed work's auhtor	Hermann Simon, Martin Fassnacht
Volume	64
Issue	1
Year	2018
Page from	65
Page to	65

Associations

People: Marckhgott, Eva (Details)
Organization: Institute for Marketing and Consumer Research IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria'): 5320 Marketing (Details); 5321 Market research (Details); 5338 Science of advertising (Details)

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