Quotation Marckhgott, Eva. 2018. Besprechung von Preismanagement: Strategie, Analyse, Entscheidung, Umsetzung, von Hermann Simon, Martin Fassnacht. Transfer. Werbeforschung & Praxis, 64 (1), 65-65.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book or article review
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Reviewed work Preismanagement: Strategie, Analyse, Entscheidung, Umsetzung
Reviewed work's auhtor Hermann Simon, Martin Fassnacht
Volume 64
Issue 1
Year 2018
Page from 65
Page to 65

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People
Marckhgott, Eva (Details)
Organization
Marketing and Consumer Research IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
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