Marckhgott, Eva. 2018. Besprechung von Preismanagement: Strategie, Analyse, Entscheidung, Umsetzung, von Hermann Simon, Martin Fassnacht. Transfer. Werbeforschung & Praxis, 64 (1), 65-65.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book or article review |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Reviewed work | Preismanagement: Strategie, Analyse, Entscheidung, Umsetzung |
| Reviewed work's auhtor | Hermann Simon, Martin Fassnacht |
| Volume | 64 |
| Issue | 1 |
| Year | 2018 |
| Page from | 65 |
| Page to | 65 |
Associations
- People
- Marckhgott, Eva (Former researcher)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)