Quotation Weitzl, Wolfgang, Hutzinger, Clemens. 2018. Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations. EMAC 2018 Annual Conference, Glasgow, Gro├čbritannien, 29.05.-01.06.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Paper presented at an academic conference or symposium
Language English
Title Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations
Event EMAC 2018 Annual Conference
Year 2018
Date 29.05.-01.06.
Country United Kingdom
Location Glasgow

Associations

People
Weitzl, Wolfgang (Former researcher)
External
Hutzinger, Clemens (Private University Seeburg Castle, Austria)
Research areas (├ľSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5308 Management sciences (Details)
5320 Marketing (Details)
5338 Science of advertising (Details)
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