Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Effect of Matte Packaging on the Perceived Naturalness of a Product. Society for Consumer Psychology Conference (SCP), Dallas, Vereinigte Staaten/USA, 15.02.-17.02.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Poster presented at an academic conference or symposium |
| Language | English |
| Title | The Effect of Matte Packaging on the Perceived Naturalness of a Product |
| Event | Society for Consumer Psychology Conference (SCP) |
| Date | 15.02.-17.02. |
| Location | Dallas |
| Country | United States/USA |
| Year | 2018 |
Associations
- Projects
- Packaging
- People
- Marckhgott, Eva (Details)
- Kamleitner, Bernadette (Details)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)