Quotation Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Effect of Matte Packaging on the Perceived Naturalness of a Product. Society for Consumer Psychology Conference (SCP), Dallas, Vereinigte Staaten/USA, 15.02.-17.02.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title The Effect of Matte Packaging on the Perceived Naturalness of a Product
Event Society for Consumer Psychology Conference (SCP)
Date 15.02.-17.02.
Location Dallas
Country United States/USA
Year 2018

Associations

People
Marckhgott, Eva (Details)
Kamleitner, Bernadette (Details)
Organization
Marketing and Consumer Research IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
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