Weitzl, Wolfgang. 2018. Creating consumer-based brand equity with social media content marketing. In: Handbook of research on entrepreneurship and marketing for global reach in the digital economy, Hrsg. L. Carvalho, 0-0. Hershey, PA: IGI Global.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Creating consumer-based brand equity with social media content marketing |
| Title of whole publication | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
| Editor | L. Carvalho |
| Page from | 0 |
| Page to | 0 |
| Location | Hershey, PA |
| Publisher | IGI Global |
| Year | 2018 |
| Reviewed? | Y |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)