Weitzl, Wolfgang. 2018. Creating consumer-based brand equity with social media content marketing. In: Handbook of research on entrepreneurship and marketing for global reach in the digital economy, Hrsg. L. Carvalho, 0-0. Hershey, PA: IGI Global.
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Status of publication | Published |
---|---|
Affiliation | External |
Type of publication | Chapter in edited volume |
Language | English |
Title | Creating consumer-based brand equity with social media content marketing |
Title of whole publication | Handbook of research on entrepreneurship and marketing for global reach in the digital economy |
Editor | L. Carvalho |
Page from | 0 |
Page to | 0 |
Location | Hershey, PA |
Publisher | IGI Global |
Year | 2018 |
Reviewed? | Y |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)