Weitzl, Wolfgang, Einwiller, Sabine, Seiffert-Brockmann, Jens. 2018. When can sponsorship disclosures lead consumers to resist covert persuasion online? 2018 ICA Annual Conference, Prague, Tschechische Republik, 24.05.-28.05.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | When can sponsorship disclosures lead consumers to resist covert persuasion online? |
| Event | 2018 ICA Annual Conference |
| Year | 2018 |
| Date | 24.05.-28.05. |
| Country | Czech Republic |
| Location | Prague |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Einwiller, Sabine (University of Vienna, Austria)
- Seiffert-Brockmann, Jens (University of Vienna, Austria)
- Organization
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)