Quotation Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2015. Bringing the Product Closer: the Effect of Scented Advertising on Perceived Psychological Distance and Product Evaluation. Advances in Consumer Research 43, 805-805.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Advances in Consumer Research
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title Bringing the Product Closer: the Effect of Scented Advertising on Perceived Psychological Distance and Product Evaluation
Volume 43
Year 2015
Page from 805
Page to 805
Reviewed? Y
URL http://www.acrwebsite.org/volumes/v43/acr_vol43_1019894.pdf
DOI na

Associations

People
Ruzeviciute, Ruta (Former researcher)
Kamleitner, Bernadette (Details)
External
Biswas, Dipayan (University of South Florida, United States/USA)
Organization
Marketing and Consumer Research IN (Details)
Competence Center for Sustainability Transformation and Responsibility WE (Details)
Competence Center for Experimental Research WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5321 Market research (Details)
5338 Science of advertising (Details)
5511 Social psychology (Details)
5532 Applied psychology (Details)
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