Ruzeviciute, Ruta, Kamleitner, Bernadette, Biswas, Dipayan. 2015. Bringing the Product Closer: the Effect of Scented Advertising on Perceived Psychological Distance and Product Evaluation. Advances in Consumer Research 43, 805-805.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Advances in Consumer Research |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Language | English |
| Title | Bringing the Product Closer: the Effect of Scented Advertising on Perceived Psychological Distance and Product Evaluation |
| Volume | 43 |
| Year | 2015 |
| Page from | 805 |
| Page to | 805 |
| Reviewed? | Y |
| URL | http://www.acrwebsite.org/volumes/v43/acr_vol43_1019894.pdf |
| DOI | na |
Associations
- People
- Ruzeviciute, Ruta (Former researcher)
- Kamleitner, Bernadette (Details)
- External
- Biswas, Dipayan (University of South Florida, United States/USA)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Competence Center for Sustainability Transformation and Responsibility WE (Details)
- Competence Center for Experimental Research WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5338 Science of advertising (Details)
- 5511 Social psychology (Details)
- 5532 Applied psychology (Details)