Seiffert-Brockmann, Jens, Weitzl, Wolfgang, Henriks, Magdalena. 2018. Stakeholder engagement through gamification: effects of user motivation on psychological and behavioral stakeholder reactions. Journal of Communication Management, 22 (1), 67-78.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Journal article |
| Journal | Journal of Communication Management |
| Language | English |
| Title | Stakeholder engagement through gamification: effects of user motivation on psychological and behavioral stakeholder reactions |
| Volume | 22 |
| Number | 1 |
| Year | 2018 |
| Page from | 67 |
| Page to | 78 |
| Reviewed? | Y |
| DOI | http://dx.doi.org/10.1108/JCOM-12-2016-0096 |
| Open Access | N |
Associations
- People
- Weitzl, Wolfgang (Former researcher)
- External
- Henriks, Magdalena (University of Vienna, Austria)
- Seiffert-Brockmann, Jens (University of Vienna, Austria)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5308 Management sciences (Details)
- 5320 Marketing (Details)
- 5338 Science of advertising (Details)