Quotation Soder, Michael, Peer, Stefanie. 2018. The potential role of employers in promoting sustainable mobility in rural areas: evidence from Eastern Austria. International Journal of Sustainable Transportation, 12, (17), 541-551.




In industrialized countries, mobility represents one of the most important sources of emissions. Most research on promoting sustainable, climate-friendly modes of transportation has focused on urban areas. Rural areas—although characterized by high dependency on individual car ownership and usage—have received less attention. This article explores the potential role of rural employers in supporting sustainable alternatives to commuting by (single-occupied) motorized vehicles among their employees. We conduct a collective case study that considers five employers located in Eastern Austria (Burgenland), drawing from multiple data sources including structured surveys, expert interviews, focus groups, and site visits. Our analysis shows that employers have little incentive to implement measures that foster sustainable mobility among their employees. On the one hand, the costs accruing to employers for implementing such measures tend to exceed the corresponding benefits by a significant margin (unlike in urban areas where significant cost reductions can arise for employers). On the other hand, also employees generally exhibit little demand for such measures. We conclude that both from a societal and a business perspective, it is not efficient to promote sustainable mobility in rural areas via employers.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Sustainable Transportation
Citation Index SSCI
Language English
Title The potential role of employers in promoting sustainable mobility in rural areas: evidence from Eastern Austria
Volume 12
Number 17
Year 2018
Page from 541
Page to 551
Reviewed? Y
DOI http://dx.doi.org/10.1080/15568318.2017.1402974
Open Access N


EMAH Austria-Hungary
Soder, Michael (Details)
Peer, Stefanie (Details)
Institute for Ecological Economics IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5304 Labour market research (Details)
5335 Political economic theory (Details)
5341 Economic policy (Details)
5353 Environmental economics (Details)
5368 Sustainable development, sustainable economics (Details)
5371 Macroeconomics (Details)
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