Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura Marie. 2017. Getting the ‘Right’ CSR Insurance – When do CSR Activities Buffer or Bolster the adverse Impact of Corporate Scandals on Marketing Outcomes? CSR COMMUNICATION CONFERENCE 2017, Wien, Österreich, 21.09.-23.09.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Getting the `Right¿ CSR Insurance ¿ When do CSR Activities Buffer or Bolster the adverse Impact of Corporate Scandals on Marketing Outcomes? |
| Event | CSR COMMUNICATION CONFERENCE 2017 |
| Year | 2017 |
| Date | 21.09.-23.09. |
| Country | Austria |
| Location | Wien |
| URL | http://csr-com.org/3rd_csr_communication_conference |
Associations
- People
- Güntürkün, Baris Pascal (Details)
- External
- Haumann, Till (University of Bochum, Germany)
- Schons, Laura Marie (University of Mannheim, Germany)
- Organization
- Marketing DP (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5315 Commercial science (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5532 Applied psychology (Details)